Annie brings more than a decade of experience in higher education marketing and communications, making her Formation PR & Brand’s go-to expert for colleges and universities. She has a proven record of helping institutions strengthen enrollment, elevate their reputation and connect meaningfully with students and stakeholders.
Her approach is rooted in intentional listening and rigorous research, ensuring that every strategy is both thoughtful and effective. Before joining Formation, Annie served as the chief marketing and communications officer at Montreat College, where she led strategic communications and brand development, and partnered with executive team leaders on enrollment marketing efforts. She also served as executive director of advancement, overseeing annual giving, major gifts, alumni relations and fundraising events.
Driven, optimistic and relational, Annie is passionate about advancing the work of mission-driven clients. She specializes in building strategies that drive awareness, inspire trust and deliver measurable results.
Outside of work, Annie finds joy cultivating her shade gardens, diving into insightful conversations at book club, and adventuring through WNC’s high country with her husband and son.