Who We Are

Strategic creatives and thinkers driving impact through integrated communications

Based in Western North Carolina, Formation PR & Brand is a woman-owned strategic communications firm with decades of integrated communications expertise that bridges public relations and branding. Across North Carolina and beyond, we serve:

  • Nonprofits and foundations
  • Healthcare systems
  • Higher education institutions
  • Economic and regional development organizations

Driven by curiosity and motivated by the meaningful work of our clients, we thrive on shared purpose and authentic collaboration — helping changemakers move the world forward. Our approach to collaboration is simple, strong and proven: we listen, create, empower and impact.

Why Formation?

Our relentless commitment to creating through a strategic lens sets the Formation team apart.

Integrated communications strategies ground brands and their narratives. Campaigns utilize data and research. PR and crisis management employ a tactical understanding of our clients and their targeted outcomes.

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We base our work on a strategic understanding of you, our client:

1. Trusted Thought Partners

Our clients rely on us for insight to navigate critical moments and strategic decisions. We dig in to understand what’s most important and create effective solutions.

2. An Extended Team

We work alongside our clients to achieve meaningful results . The enduring relationships we’ve built give us the trust and insight to move quickly when it matters most.

3. Aligned for Impact

Like our clients, our team is dedicated to having a positive impact on the world around us. Nothing fills our cups more than knowing we’re doing good work for clients who are doing good.

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Formation PR & Brand is proud to be
woman-owned, HUB-certified and a Living
Wage employer.”

Logo for North Carolinas Office for Historically Underutilized Businesses, featuring an outline of the state, the state seal, and the acronym HUB in large letters.
A circular badge with a plant in the center. It reads living wage CERTIFIED. The outer circle says creating sustainable livelihoods and www.justeconomicswnc.org.
A horizontal progress bar with a rounded left end, mostly filled with light blue, meeting a dark blue rectangular section on the right, set against a light gray background.

Rural Expertise

Connecting with rural audiences requires experience, insight and care.

We understand rural communities, particularly in North and South Carolina — what matters to them, how they communicate and how to inspire action through messaging that truly resonates. This ability to connect meaningfully with rural audiences is a unique strength of Formation PR & Brand.

Our Memberships

PRSA logo in gray, with large letters PRSA and the words Public Relations Society of America stacked to the right of the acronym.
Logo for the North Carolina Chapter of PRSA, with North Carolina Chapter written above large, bold letters PRSA on a white background.
Logo for the Western North Carolina Chapter of PRSA, with the chapter name in gray text above the large initials PRSA.
Logo for The Chamber: Henderson County Chamber of Commerce, with the text overlaying an oval shape and a stylized mountain range in the background.
Logo for North Carolinas Office for Historically Underutilized Businesses, featuring an outline of the state, the state seal, and the acronym HUB in large letters.

A shared commitment
to meaningful change

LET‘S CONNECT

Expertise and curiosity drive our nerdy group of creatives and thinkers to achieve results that set us — and our clients — apart.

EXPLORE OUR WORK