Branding is an intentional, strategic and research-based process.
It is the process through which a brand emerges, embodying everything from messaging and voice used in communications to the logo and visual design assets. Our goal is to define and express an organization’s identity, encompassing its mission, values and unique narrative. At Formation PR & Brand, we combine strategy and creativity to build brands that stand out, stay consistent and inspire trust.
Brand Strategy and Positioning
Every strong brand starts with a clear strategy. To understand your organization’s identity, we begin with a discovery process, which may include a brand audit, competitive analysis and perception surveys.
Based on discovery findings, we work with you to define your brand purpose, value proposition and target audience, crafting a brand positioning statement that sets the foundation for all communications. From there, we provide messaging and talking points so your team can speak consistently and compellingly across every channel.
Visual Identity Development
Next, we translate your brand strategy into a visual identity ー designing logos, establishing a brand system and creating the assets that bring your brand to life for your audiences. To ensure your brand always looks and feels cohesive, we draft comprehensive brand guidelines so your team can communicate consistently across every platform.
With strategy and design aligned, your organization is positioned to make a consistent and lasting impact.
Creative Design
Our design work translates your brand into compelling, consistent visual assets that engage your audiences. We create materials that reflect your identity with integrity and communicate with clarity across platforms.
Effective design is always a collaborative process. We partner closely with your team to understand your audience, goals and desired outcomes, creating work that is strategic, on-brand and built to deliver results. Even if we did not create your brand, our team is skilled at applying your brand to new designs or materials needed to deliver your message.
Creative design services include, but are not limited to:
- Collateral design (business cards, brochures, banners, etc.)
- Campaign design and production
- Annual reports
- Environmental and package design
- Audio and video production
Logos
Case Studies
Golden LEAF Foundation
Rebranding with strategic, creative design that honors rural North Carolina
HOLA Carolina
Building a brand that embraces culture and encourages engagement
National Association of Development Associations (NADO)
Building a refreshed brand to amplify value